I have always enjoyed Alexander Wang's straightforward approach to design. No need for extra bells and whistles, just a simple and effective concept that delivers a beautiful product. His logo and graphics designed by Li, Inc are not just attractive, but truly exemplify the effortlessly cool and minimal attitude of the Alexander Wang brand.
Ad campaign posters that were originally meant for his lookbook, were hung all over the streets of New York, instead of being traditionally mailed. Very smart, considering one of the biggest modes of transportation in NYC is by foot.
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